RIVER+ÅKESTAM+PRIDE = CYBER LION
CATEGORY: Best Digitally Led Integrated Campaign
Yes, “HOW HETERO” awarded again. Why?
- More than 2,1 million unique visitors from 151 countries.
- The world’s most shared link on Twitter for two days in July.
- For the first time ever, Stockholm Pride, became the most covered cultural event in Sweden during 2009.
WINNER AT THE WEBBY AWARDS
CATEGORY: Rich Media – Non Profit/Educational
“HOW HETERO won another award. This time it was The Webby. Congratz to ourselves, Åkestam and Sthlm Pride.
GOLD AND DIPLOMA AT GULDÄGGET AWARDS
CATEGORY: (Social) Media
“HOW HETERO” earned a gold at this year’s Swedish Guldägget Awards.
The Jury’s motivation (translated):
“… For a playful and entertaining way to stimulate debate and understanding of a complex issue, by analyzing our digital footprints. This campaign is bound to ripple off!”
Media: Gold
Interactive: Diploma
BE A FESTIS
In collaboration with Åkestam Holst, River developed and launched the first application analyzing your Facebook Likes.
Find out who likes you the most or what status updates bring you the most thumbs up. Is your trend curve going uphill or downhill?
Are you the networks sour fruit or the yummiest? Improve your statistics over time. Be a Festis!
RIVER GOES ON STAGE WITH METRO
Metro On Stage is a major music contest for talents that compose, perform and produce their own music. The prize is real, with a phenomenal media exposure to kick start a star career.
Check out the website closely interlinked with all the popular social media platforms, allowing artists to spread and promote their entries.
RIVER IS PROUD TO LAUNCH FALCON.SE
With an intuitive Flash-navigation and pleasing user experience, we created a user friendly and inspiring place for anyone interested in these fine beers.
Best part is: the beer works! Cheers!
KRONANS DROGHANDEL SELECTS RIVER AS THEIR DIGITAL AGENCY
February 22nd was a great day for the Swedis
h pharmacy industry. The monopoly was released and Apoteket is now facing competition from new, fresh players. Kronans Droghandel went from delivering products to pharmacies to become one of the major pharmacy chains themselves.
The new, revamped site was launched the same day as 171 Kronans Droghandel Pharmacies opened up their doors all over Sweden.
Pay a visit here
INTERNATIONAL RECOGNITION FOR: HOW HETERO?
River is immensely happy about the great success of the How Hetero-campaign.
To date, our digital campaign won the following awards:
• London International Awards:
Digital – Microsite: Silver
• London International Awards:
Digital – Public Service/Social Welfare: Bronz
• 100-Wattaren:
Smart Category: 50 Watt
HOLD ME, THRILL ME, TEASE ME, KILL ME.
River launches the new teaser site for the upcoming EA Dice triple A game title; Battlefield Bad Company™ 2.
One of the teaser site’s main features is a competition, where you have the chance of becoming a game designer for a day, and also to get your name in the game credits.
This is the first step in an exiting and extensive online campaign for an incredible game.
Bad Company™ 2 hits the streets in early March 2010, until then, stay tuned, we have lots of new tricks up our sleeves.
PLANNER APP ON FACEBOOK FOR FESTIVAL GOERS
For the 20th edition of the Stockholm International Film Festival, River Cresco deliver a planner application on Facebook for festival goers.
It is the complexity of 150 movies over 12 days and nearly 500 screenings simplified to one simple application.
Among many features, users can pick their movies and select the screenings to match their friends plans.
Things like double-bookings or over-looking is now a thing of the past.
RIVER CONTRIBUTES TO PAY DAY
Pay Day is a clever campaign to get people to contribute a small part of
their paycheck to Plan, an organization promoting children’s rights around
the globe.
Naked Communications and River Cresco created a Papervision3D campaign built
around social media such as Facebook and the use of mobile devices. In
addition, River created rich media content for Spotify and the massive LED
billboard located in the heart of Stockholm city.
OUR 10TH PUBLICITY SITE FOR THE MOVIE INDUSTRY
The relaunch of the Promotion and Publicity website for United International
Pictures marks our 10th website of its kind for a movie distributor.
Intended as a working tool for journalists and promotional partners, the
streamlined process in content sharing and distribution of properties are
nearly seamless. The visitor is treated an easy-to-navigate experience with
all movie assets reachable from a single view.
HOW HETERO ARE YOU?
For the Stockholm Pride Festival, River produced an announcement campaign for the 2009 theme named ”Hetero”. The objective was to build a campaign that reached a broader audience than the current. And to create an internet presence beyond the festivals official website.
Built around Twitter, the page analyzed keyword frequency to let users know how heterosexual their Twitter stream was, and helped them share the result with their friends. The campaign became viral and was visited 150,000 times in three days, and then nearly 300,000 times within the next couple of weeks bringing our app to the most used Twitter application worldwide.
STRAP ON A HELMET AND START FIRING!
Battlefield 1943 is an online multiplayer World War II first-person shooter video game. Battlefield 1943 is the most downloaded console game ever, shattering day one and week one sales worldwide on Xbox LIVE Marketplace and in North America on the PlayStation Network.
River Cresco developed and produced this highly anticipated website, including an awesome web-campaign.
MOVIEZINE
The new MovieZine website is populated by the most up-to-date streams of movie news, reviews, interviews and videos. MovieZine is now the most lively conversation place about cinema in Sweden.
For River, the project presented multiple objectives involving both brand development and a custom built platform that includeded several pioneer features helping users to share opinions. Less than one year after launch, no other local movie site aggregate this much knowledge on user opinions!
A STRONGER EXPERIENCE
Skruf wanted to go beyond the usual corporate web-presence. We set out to create message synergies and cross-functional content.
Skruf.se is using a 3-dimensional intuitive navigation. Built around Papervision3D, we invented the Dot Room and brought the audience smack-middle into Skruf’s dot-concept. It all boiled down to passive brand development through simple product portfolio presentation.
It’s pretty nifty!
JAW-DROPPING
“The Avatar footage is mind-blowing.”
The buzz has been out there for some time. As the count-down to December progresses, we are seeing increasingly more stuff from this hyped movie-event. It’s particularly pleasant to be working with Twentieth Century Fox this fall!
HEROES AT WORK!
Battlefield Heroes is a cartoon-style action video game developed by EA DICE. Heroes is the first Battlefield game to be released under Electronic Arts’ new Play 4 Free model.
In this ambitious project, River Cresco developed the graphical profile for the website and the frontend plus a whole bunch of cool looking in-game graphics.
BONNIER
For Bonnier’s GRID event of 2009, River Cresco built an event site beyond the ordinary.
Participants got to tag themselves with attributes during registration which in turn generated a searchable tag cloud. A sort of fingerprint of the community was created, helping participants to find new business contacts. River was behind everything on this one: concept, concept design and development.
CHEER, GREET, FOLLOW OR SNOOP AROUND!
In collaboration with Scholz & Friends, River Cresco developed and produced an online community for runners participating in the NIKE-sponsored “Midnight Race”.
Users can interact with other runners from their neighborhood: challenge them or ask them to join in. Why not find out who that awesome runner on your block really is! Watch case presentation on YouTube
