Re-positioning the Mazda brand, adapting it to the Scandinavian market

Mazda: Drive Together

CLIENT

Mazda

YEAR

2017

TEAM

Content Creation

Challenge

Mazda is car brand with a long history and a Japanese heritage. Beginning of 2017 they launched their new global brand platform “Drive Together” that aims to 
re-position the brand from price fighter to an alternative to premium brands.

Task

Our mission has been to intepret Drive Together in 
a Scandinavian context with local activations and campaigns for Sweden, Norway and Denmark. 
The project is ongoing and consists of digital PR activations, print / digital OOH and online media campaigns.

  • Client: Mazda

  • Team: Content Creation

  • Year: 2017

Re-positioning the Mazda brand, adapting it to the Scandinavian market.

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