Follow the Journey to Metcon launch

Nike Metcon Showdown






Content Creation

Nike Metcon Showdown

Your potential is defined by your progress. And progress is what separates exercising from training. Exercise is random, aimless movement today. Training is relentless dedication to be better tomorrow. Exercise is 100 reps for bigger biceps. Training is a full-body plan for full-body strength. Exercise is doing the same thing over and over and expecting results. Training is an adaptive plan that moves you toward your goal. No matter what that goal is. You exercise in running shoes and sweatpants. You train in Metcons and compression tights.



  • Client: Nike

  • Team: Content Creation

  • Year: 2017

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