A movement to engage athletes around the world

Nike & Foot Locker: Play or be played


Nike WE




Experience Design

The brief

Play or be played was a Foot Locker and Nike initiative. A movement aiming to engage athletes* around the new Nike Free Run+2. The idea was to create a high energy game, sparking a fun and exciting craving and to target audience in key European metropolitan areas. The game, and the campaign around it, was built in the single-minded idea of “Play or be played”.

  • Client: Nike WE

  • Team: Experience Design

  • Year: 2013

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