SF Studios Rebranding and Theatrical Logo

SF Studios: A Nordic Major putting Magic in Motion

CLIENT

SF Studios

YEAR

2016/2017

TEAM

Content Creation & Studio

The brief

Svensk Filmindustri (with the international nick name ”Svensk”) is one of the oldest studios in the world. With the industry revolution, combined with their international ambitions, a name change and a serious make over was long due. River was selected to be front and center in the process that would require nearly a year to complete.

The project

The “transformation” included a name change to SF STUDIOS and a complete rebranding (including the digital sub brands SF KIDS and SF ANYTIME). The final crown piece of this transformation was a theatrical logo befitting a Nordic Major.

  • Client: SF Studios

  • Team: Content Creation & Studio

  • Year: 2016/2017

  • Team

    • Daniel Matsuda, Creative Director
    • Zeke Tastas, Creative Director

Svensk Filmindustri (with the international nick name ”Svensk”) is one of the oldest studios in the world. With the industry revolution, combined with their international ambitions, a name change and a serious make over was long due. River was selected to be front and center in the process that would require nearly a year to complete.

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