Svensk Filmindustri (with the international nick name ”Svensk”) is one of the oldest studios in the world. With the industry revolution, combined with their international ambitions, a name change and a serious make over was long due. River was selected to be front and center in the process that would require nearly a year to complete.
The “transformation” included a name change to SF STUDIOS and a complete rebranding (including the digital sub brands SF KIDS and SF ANYTIME). The final crown piece of this transformation was a theatrical logo befitting a Nordic Major.