We had the opportunity to design the visual concept for Guldbaggen, Sweden’s leading film industry awards ceremony. The show is an exclusive event in which most people take part from a distance. That’s why we chose to bring it closer to the audience than ever before. From that, the concept ‘macrobaggen’ was born. Drawing inspiration from colour film negatives and the green rose beetle, we elevated the prize trophy in a new light. The result was a super up-close showcasing of the beetle in all its shapes, colours and glistening details.