NIKE INC. c/o Virgil Abloh™
CLIENT: NIKE X OFF-WHITE
Nike, together with acclaimed designer Virgil Abloh released a remake of 10 classic Nike silhouettes. The shoes are available in extremely small quantities at a few exclusive retailers in Europe. To facilitate the huge demand for the shoe we were asked to create raffle platforms for five retailers in Paris and London, where consumers can sign up to get a chance to buy the shoes.
"Building raffle platforms for the biggest sneaker release of 2017"
The project involved designing and building a platform, where security against counterfeit submissions and bots was an equally important requirement as providing a premium user experience. We have also had a close collaboration with Nike and the stores, at location in Paris giving them education and guidance on how to handle the release and the extra-ordinary consumer demand, as well as being available for support day and night throughout the project
Halfway through the project, with four more shoes still to be released, our platform has received more than 300 000 submissions.