SF Studios: Putting Magic in Motion

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THE BRIEF

 

CLIENT: SF STUDIOS

Svensk Filmindustri (with the international nick name ”Svensk”) is one of the oldest studios in the world. The industry revolution combined with their international ambitions, a name change and a serious make over was long due. River was selected to be front and center in the process that would require nearly a year to complete.

 

THE film

 

FILM PRODUCTION, CREATIVE DIRECTION

 
 

THE PROJECT

 

 

The “transformation” included a name change to SF STUDIOS and a complete rebranding (including the digital sub brands SF KIDS and SF ANYTIME). The final crown piece of this transformation was a theatrical logo befitting a Nordic Major.