Mazda: Drive Together

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THE BRIEF

 

CLIENT: MAZDA

Mazda is car brand with a long history and a Japanese heritage. In the beginning of 2017 they launched their new global brand platform “Drive Together” that aims to re-position the brand from price fighter to an alternative to premium brands.

 

THE FILM

 

FILM PRODUCTION

 
 
 

THE PROJECT

 

 

Our mission has been to intepret Drive Together in a Scandinavian context with local activations and campaigns for Sweden, Norway and Denmark. The project is ongoing and consists of digital PR activations, print / digital OOH and online media campaigns.