Mazda: Drive Together
Mazda is car brand with a long history and a Japanese heritage. In the beginning of 2017 they launched their new global brand platform “Drive Together” that aims to re-position the brand from price fighter to an alternative to premium brands.
Our mission has been to intepret Drive Together in a Scandinavian context with local activations and campaigns for Sweden, Norway and Denmark. The project is ongoing and consists of digital PR activations, print / digital OOH and online media campaigns.