Nike Metcon Showdown

 

THE BRIEF

 

CLIENT: NIKE

We were challenged by Nike to document and create an inspiring film about a workout session with athletes Lukas Högberg and Björk Odinsdóttir in Stockholm, Sweden. We were able to shoot and produce this video in a challenging timeframe of one-day only.

 

THE FILM

 

FILM PRODUCTION

 
 
 

THE PROJECT

 

 

Your potential is defined by your progress. And progress is what separates exercising from training. Exercise is random, aimless movement today. Training is relentless dedication to be better tomorrow. Exercise is 100 reps for bigger biceps. Training is a full-body plan for full-body strength. Exercise is doing the same thing over and over and expecting results. Training is an adaptive plan that moves you toward your goal. No matter what that goal is. You exercise in running shoes and sweatpants. You train in Metcons and compression tights.